Resende Seixas brand
Identity created from scratch, built for large format, textiles and small format.
Resende Seixas: creating the brand for a printing company
Creating the brand for a company specialising in digital printing, large format and textile personalisation.
The brief
Resende Seixas is a company specialising in digital printing, large format and textile personalisation. The brand was created by Contágio from scratch, which means the starting point was a blank page: there was no previous identity to correct, and no visual legacy to respect.
A printing company faces a particular difficulty: the brand will be reproduced by people who know printing better than anyone. It has to hold up in large format, on textiles and in small format without losing character, and it has to work as well on a site banner as it does on a business card.
The approach
We built the brand from what the company does, not from a graphic trend. The branding was built to withstand enlarging and shrinking, with a palette that behaves well across the various materials this company works with every day.
We then applied the brand to the pieces that make it visible in commercial contact: business card, envelope and letterhead. These are the three pieces that, in a production business, reach the client's hands first, and so they work as the company's own first proof of print quality.
What was delivered
The brand and its first applications, which are also the first pieces the company prints under its own name.
Business card
The brand's first printed application.
Envelope and letterhead
Core stationery, in the same visual language.
Gallery
Services
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