Design

Graphic design for print and digital: from the poster to the product label

Graphic pieces for print and screen, designed from your brand's own rules and prepared for production.

Who graphic design is for

Graphic design is the service that turns the brand into concrete pieces: the campaign poster, the shop window, the vehicle wrap, the product label, the trade fair stand, the social media post. It's the day-to-day work of an agency, and the one most often underrated, because it looks simple right up until the moment the piece has to be produced.

We work with companies that need material regularly, and with companies that need one specific piece done well. Either way, the principle is the same: every piece has a purpose, a place it's going to sit and a distance it's going to be seen from, and that decides everything else.

The foundation is the identity set out in branding. For long documents, such as catalogues and magazines, the service you want is layout.

Problems this service solves

The reasons that most often bring us requests for graphic design.

Pieces nobody can read

Too much information, small text and not enough contrast for the distance the piece will be seen from.

Material with no family resemblance

Every campaign looks like it belongs to a different company, and the work of getting recognised has to start over every time.

Files that can't be used for production

Images pulled off the internet, with no resolution and no rights, that the printer or the vinyl supplier won't accept.

The same piece redone for every channel

What was designed for a poster doesn't work on a phone, and ends up redone in a hurry by someone else.

Nobody can tell what's being asked of the customer

The piece looks good, but it doesn't say what to do next or where to find the company.

Designing for production means deciding early on what the printer won't have to guess.

How we work

Different pieces, same method: know where it's going before you draw it.

Purpose and format

We define what the piece has to achieve, where it's going to sit and the distance it will be seen from. A roadside billboard, a shop window and a phone post follow different rules of hierarchy and size.

Content and hierarchy

We choose what stays and what goes. Most weak pieces have too much information, not too little. When writing is needed, we draw on the copywriting service.

Design

The piece is composed from the brand's own rules, with its own image treatment. When there's no usable photography, we propose illustration or a graphic composition instead of generic stock images.

Adaptations

The same idea is adapted for the formats it's going to live in, from the poster to email and social media, keeping the message and adjusting the composition to each set of proportions.

Production

We prepare the files with bleed and colour profiles, answer the supplier's questions, and check the proofs before the print run or the application.

What you get

Pieces ready for production, in the right format for each destination.

The approved pieces

Locked for production, with bleed, colour profiles and typefaces properly handled.

Versions for screen

Adaptations for social media, email and your website, sized to each channel's proportions.

Working files

The originals stay with you, for future changes by us or by anyone else.

Treated images

Cut-outs, colour correction and compositions, with usage rights identified.

Production specifications

Sizes, materials and finishes specified, so you can get a price from any supplier.

Support with the supplier

Technical clarification and proof-checking before the print run goes ahead.

Common questions about graphic design

The questions that reach us most often.

Do you also work with vinyl, banners and space decoration?

Yes. Most of the pieces we design are meant for physical production: shop windows, vehicles, billboards, signage and interior decoration. The design takes the material and the application technique into account, because the same file doesn't work for every surface.

Can I use the pieces on other channels?

You can, and it's the best approach. We hand over the agreed adaptations and the working files, so the same campaign lives on the poster, the website and social media without looking like three different campaigns.

And the images, who provides them?

We treat whatever images you provide us, and where stock images are needed, the usage rights are identified and the cost is kept separate. Original photography can be commissioned when the piece calls for it.

Do you take on one-off jobs, or only big projects?

Both. Some clients ask us for one piece a year, others have material going out every week. When the volume is regular, a retainer usually works out better than one-off requests.

Do I need to have brand guidelines?

It's not compulsory, but it helps a lot. Without defined rules, every piece is a fresh decision, and the whole set loses consistency. If there are no guidelines, we work from your current material and can propose defining them.