Ads that bring visits and nothing else
The investment generates clicks, but the landing page asks nothing of the people who arrive, and the enquiry never happens.
Landing pages built to generate enquiries: no menu, no ten possible paths
Campaign pages with a single message and a single goal: turning a visit into an enquiry.
Who landing pages are for
A landing page, or campaign page, is a single page built for one message and one goal: collecting an enquiry, a booking, a sign-up or a quote request. It has no menu to distract, no ten possible paths, and it isn't the company website. It's where people land after clicking an ad, opening an email, or following a code printed on a poster.
It makes sense when you're about to invest in advertising and want to know exactly what that investment produced. Sending paid traffic to a website's homepage is the fastest way to throw a budget away: people arrive, don't find the offer they saw in the ad, and leave.
If what you need is a permanent presence with several pages, see website creation. If the campaign isn't defined yet, start with digital marketing.
Problems this service solves
These are the most common reasons people ask us for a campaign page.
An offer the website can't make stand out
The promotion, event or new service gets lost among everything else the company does.
No way to measure
Without a dedicated page per campaign, there's no way to know which activity actually brought in enquiries.
Forms nobody fills in
They ask for too much information, don't work well on mobile, or don't feel trustworthy enough to go ahead.
Launches on a tight deadline
There's a date set, and the main website can't wait for a full redesign.
A campaign page with three goals has none.
How we work
A campaign page is an exercise in focus: anything that doesn't help conversion gets cut.
Goal and audience
We define what counts as success (an enquiry, a booking, a sign-up) and who's going to land on the page, since writing for someone who knows the brand is different from writing for someone who's never heard of it.
The argument and the copy
We organise the page in decision order: the promise, the proof, the objections and the ask. The copy is worked on with the copywriting service, and the same message has to appear in the ad and on the page.
Design and build
The page is designed mobile-first, because that's where most campaign traffic comes from, and built light, to load fast even on a weak connection.
Form and measurement
We connect the form to the right destination, whether that's the sales team's inbox or the CRM, and set up conversion tracking so the return is calculated from data, not guesswork.
Reading the results
Once the campaign is live, we look at actual behaviour and fix whatever's holding it back: a headline, the order of the sections, one field too many on the form.
What you get
A page ready to receive traffic and account for what it did.
The page, live
At its own address or within your website, with a security certificate and fast loading.
Copy and images
Content written from scratch for the campaign, with graphic treatment consistent with the brand identity.
A working form
With validation, protection against automated submissions, a confirmation message, and an alert for the team.
Conversion tracking
Connected to your analytics tool and to the ad platforms, with the goal properly recorded.
Variants, when requested
Alternative versions of the same page to compare headlines or offers and keep the one that performs best.
Access and content
The credentials and files stay on your side, so you can reuse the page for a future campaign.
Common questions about landing pages
What people ask us before launching a campaign.
Does the landing page sit within my website?
It can sit within the website, at its own address, or on a separate domain when the campaign calls for it. Staying within the website is usually preferable, because it draws on the domain's reputation and avoids managing another piece of infrastructure.
Do I need a page for every campaign?
Whenever the message or the audience changes, yes. That's what lets you compare campaigns and know which one pays off. Different pages for different audiences perform better than one generic page trying to serve everyone.
Do you handle the ads too?
Yes, through the SEO and SEM service. The page and the campaign work better when they're planned together, but we're equally happy working with whichever agency or ads specialist you already have.
Where do the enquiries collected go?
Wherever your sales team can actually work them: email, a CRM, or both. They're also logged on the page itself, so none get lost if a message fails to send.
How do I know if the page is working?
By the conversion rate: how many of the people who arrived left their details. That number is compared against the cost of the campaign and tells you, beyond argument, whether it's worth continuing, adjusting or stopping.
Tell us about the campaign you want to launch
Tell us the offer, the audience and the date. We'll prepare the page and get the tracking running before the first euro goes into ads.
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