The account has gone quiet
The last post is months old, and it gives the impression of a company that's shut down.
Marketing
Social media with a plan, content and replies: by calendar, not by impulse
A content plan, posts produced regularly, and someone replying to whoever writes in.
Who social media management is for
Social media management is the work of keeping your company's presence alive on the platforms where your customers already spend their time. It isn't posting for the sake of posting: it's deciding which networks are worth being on, what to say, how often, and making sure someone replies when people write in.
It's a service for anyone without the time or the team for this, who admits the account opened two years ago has gone quiet. It's also for anyone posting regularly but with no plan, and so can never say whether the effort is bringing anything back to the business.
The content draws on the identity built in branding and on graphic design pieces. When reach beyond your followers is needed, paid advertising campaigns come in.
Problems this service solves
What we usually hear in the first conversation.
Posting happens when there's time
With no calendar, communication happens on impulse and disappears in the busiest weeks.
Messages with no reply
Questions and requests arrive by direct message and sit waiting for days, or get lost for good.
Content with no through-line
Every post looks different, and none of them leads anywhere.
Nobody knows what's working
Likes get counted, but nobody connects social activity to the enquiries coming into the business.
Posting without replying is talking to yourself in a public square.
How we work
Regularity and consistency count for more than the occasional heavily polished post.
Choosing networks and goals
You don't need to be everywhere. We choose the networks where your audience actually is, and define what's expected of each one: building awareness, showcasing work, hiring or selling.
Editorial line
We define the themes that recur through the year, the tone of voice and the look of the posts, so the page is recognisable without needing to read the name.
Calendar and production
We prepare the plan for the next period, with dates and themes, and produce the copy and images. The plan is approved before anything goes live, which avoids surprises and last-minute corrections.
Posting and community
We post on the agreed dates and monitor comments and messages, with rules agreed with you on what we reply to and what we pass on to your team.
Reading the results
We look at reach, engagement and, above all, at what generated leads. The plan for the next period is built from what worked in the last one.
What you get
Concrete work, delivered at the frequency agreed.
Content plan
A calendar for the period with themes, formats and dates, for approval in advance.
Posts produced
Copy, image and adaptation to each network, in the number agreed in the proposal.
Posting and scheduling
On your company's own accounts, which remain yours and under your control.
Monitoring comments and messages
With reply rules agreed, and anything requiring someone from the company passed on.
Optimised profiles
Descriptions, links, contact details and profile images reviewed and kept consistent across networks.
Regular report
How things have moved and a read on what worked well, with a proposal for the next period.
Common questions about social media
The most common doubts before handing social media over to an agency.
How many posts a month do I need?
It depends on the network and the sector, but consistency counts for more than volume. A pace you can keep up for a whole year is worth more than one intense month followed by silence, which is exactly the pattern the platforms penalise.
Whose name are the accounts in?
Always your company's. We work with delegated access, never with the accounts registered in our name. If the relationship ever ends, you just remove our access, and there's nothing to transfer or recover.
Where do the photos come from?
Ideally from your company, because real material of what you do always carries more weight than stock images. We work with whatever you send us, produce graphic compositions when needed, and dedicated photography can be commissioned separately.
Do you reply to customer messages?
We monitor comments and messages under rules agreed together. Routine questions are answered by us; anything involving prices, availability or complaints is passed on to whoever in your company needs to decide.
Is it worth being on every network?
Rarely. Keeping five accounts badly gives a worse impression than keeping two well. We work out with you where your audience is and put the effort there, leaving the rest with correct information and no activity promised.
Let's put your social media to work
Tell us which networks you're on, what you want to happen and how often you want to post. We'll prepare a proposal with scope and a monthly price.
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