Social media
Content plan, making the posts, the calendar, and answering the people who reply.
Marketing
Planning what gets said, where it gets said and to whom, and then measuring whether saying it worked.
Marketing with the goal said out loud
The marketing we do in Aveiro does not start by picking channels. It starts by settling what counts as a good result for your business: quote requests, orders, bookings. Only then do we decide whether that comes from organic content, from paid advertising, from being present on social media, or from getting in front of people face to face.
The part most people skip is the measuring. Without knowing where the enquiries come from, spending on promotion is a bet. So looking at the results is part of the work.
When it makes sense to talk to us
Marketing work usually reaches us like this:
- money is going out on promotion and nobody knows what brought the clients in;
- the social accounts have gone quiet and the messages go unanswered;
- someone looking for your service for the first time finds a competitor;
- there is a launch round the corner and no plan to announce it.
The five services in this discipline
Each service has its own page, with the process, the deliverables and the questions we get asked.
SEO and SEM
Being found on search engines, through organic work and through paid advertising.
Digital marketing
The strategy that ties together channels, message, budget and measurement.
Copywriting
Words for the website, campaigns, catalogues and email, written to be understood.
Brand activation
Launches, trade fairs, window displays and events that put the brand in front of the right people.
Projects in this discipline
A good deal of the marketing work happens after a design or development project: the brand and the website first, the promotion after. The cases are in the portfolio.
Tell us what you want to happen
Describe the goal on the quote form and you get a proposal with scope, channels and price. If you would rather talk first, book a meeting or use the contact page.
Common questions about marketing
The questions we hear most often before a marketing job starts.
Do you work on a retainer or by project?
Both happen: there is work with a beginning and an end, like a launch campaign, and there is ongoing work, like running social media. How it is contracted is set out in the proposal.
Is the advertising spend included?
No. What is paid to the platforms is separate from the agency's work and stays in your company's name, with direct access to the accounts. That way you see to the penny how much went in and on what.
Do you need content from us?
We need the raw material: photographs of what you do, technical information, dates and news. The writing and the calendar stay on our side, but some knowledge only exists inside your company.
How long before results show?
It depends on the channel: paid advertising brings traffic the moment it is switched on, while organic work builds up and takes time. What we agree at the start is what we measure.
Services in Marketing
Brand activation
Launches, trade fairs, window displays and activities that bring the brand out to meet people, with everything prepared around it.
Copywriting
Copy for the website, campaigns, catalogues and email, written to be understood and to get people to act.
Digital marketing with goals and measurement
The strategy that decides where to invest, what message to use, and how you measure whether it paid off.
SEO and SEM
Appearing in search engines through organic work and paid advertising, with results measured to the penny.
Social media with a plan, content and replies
A content plan, posts produced regularly, and someone replying to whoever writes in.
The only limit is creativity.
Put our team to work, and catch the bug.