Promotional website for the development
Structure, pages and mobile version.
Alto das Agras: promotional website for a development in Aveiro
Promotional website for a development in Aveiro, built around image and video.
The brief
Alto das Agras is a development in Aveiro. The project was built for the estate agency selling it, who asked us to create a dedicated promotional website.
A development has a short, concentrated commercial life: it exists for as long as there are units left to sell. At the same time, it's an expensive product that nobody buys without understanding the place it stands in. The difficulty was making a website that showed the development and the city with enough weight to justify a visit, without turning into a listings catalogue like the property portals.
The approach
We gave image and video the lead role in showcasing the development and the city of Aveiro, where it sits. The website's structure was built around that material: the text supports it, it doesn't compete with it.
As this is a promotional page with a defined commercial goal, the journey is short and always ends in the same place — contact with the agency selling it. This is also the kind of work we do when a client needs a campaign page with its own deadline and objective.
What was delivered
A website dedicated to a single project, built to last as long as the sales period and to work well on a phone, which is where most house-hunting starts.
Presented through image and video
The development and the city of Aveiro as the main argument.
Journey to contact
Directed visitors to the agency selling the development.
Gallery
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