Property has a quirk that changes everything about how you communicate: the product is expensive, it's unique, and it disappears the moment it sells. A development campaign has a useful life of weeks or months; an estate agency brand has to last years and serve different agents, each with their own style. The two problems are solved in opposite ways, which is why it's rarely worth treating them with the same material.
We work both sides: the promotional website for a development, built to last for the length of the sale and built around imagery, floor plans and video; and the identity of an estate agency or a developer, with rules that let each agent produce material without pulling the brand apart.
Requests from this sector almost always reach us for one of these reasons.
The photographs, floor plans and areas are lost among hundreds of identical listings, and there's nowhere the project gets presented as a project, with the neighbourhood, the finishes and the build timeline.
Requests come in by phone, by email, through the portals and through social media, and nobody can say how many there were or where they came from.
The window cards, the posts and the business cards are made by different people, with different logos and colours. The whole thing reads as an improvised company, when it isn't one.
Property photographs are the heaviest images a website usually carries. Left untreated, the visitor gives up before the gallery opens.
The scope changes depending on whether it's a development, an estate agency or a developer, but these are the jobs asked for most.
A page or a website dedicated to a single project, with the concept, the layouts, the floor plans, the gallery and the video, and the contact form always to hand. That was the case with Alto das Agras.
Name, logo, palette, typography and usage rules, plus the templates the team uses day to day: property listing, window card, social post and owner presentation.
Paid ads and organic content split by objective: winning instructions from people who want to sell and finding people who want to buy are different campaigns.
Site hoarding and graphics, for-sale signs, window displays and printed material for viewings. This is where the brand gets seen first, often before the website.
When there's a property management program, the website can pull listings from it and send enquiries back.
Each page explains the process, what you get at the end, and the questions asked most often.
Alto das Agras is a promotional website for a development in Aveiro, built for the agency selling it, built around imagery and video. MAG – Real Estate and PMD – Realestate are brand and communication work for companies in the sector. The rest is in the portfolio.
The questions that reach us most often before starting a project in this area.
Tell us what you're selling, to whom and on what timeframe. You'll get a proposal with scope, phases and price, whether it's for the website, the brand or the campaign.
Tell us when suits you and we will come back with a confirmation. It is not an automatic booking: a person always confirms the meeting.
