Name and brand
Creating the name, the logo and the usage rules.
MAG – Real Estate: name, brand, platform, website and communications
Name, brand, platform, website, printed material, vinyl graphics and communications for a company in the property sector.
The brief
MAG – Real Estate is the portfolio project with the most services involved at once: name, brand, platform, website, printed material, vinyl graphics and communications. It's a from-scratch project, where practically nothing existed before.
In property, this means solving two different kinds of problem. An estate agency or development brand has to last for years and serve different people, each with their own style. And the day-to-day operation needs a system: properties, contacts and supporting material that can't live in loose files.
The approach
The name and brand were the first phase, and the rules the rest follows came out of them. That's what lets material made at different times still look like it comes from the same company.
On the technical side, the project has a platform and a website: the first to support the operation, the second to be the public face. The printed material and vinyl graphics handle what's seen on the street and in hand, which in property is usually the first contact. And ongoing communications support keeps the presence active between campaigns.
What was delivered
A from-scratch project, with seven strands, from the first decision on the name through to day-to-day communications.
Platform
Bespoke development to support the operation.
Website
Public-facing presence, with a mobile version.
Printed material and vinyl graphics
Sales support materials and applied signage.
Communications
Ongoing support for content and campaigns.
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