Name and brand
Creating the name, the logo and the usage rules.
nomenu.digital: name, brand, platform, website and communications
Name, brand, platform, website, integrations, printed material and communications, in a single project.
The brief
nomenu.digital is, alongside smartdeal, the project with the most services involved in the whole portfolio: eight tags, from the name to communications, taking in the platform, the website, the integrations and the printed material.
Launching a digital product is different from building the website of a company that already exists. There's no history, no clients to show and no name. Everything — the name, the brand, the product, the page that explains it and the way of making it known — has to be built at the same time, and it has to line up from day one.
The approach
We treated the project as a launch, not as a sum of orders. The name and brand were settled first, because they're the foundation for the product and the address; from there, the platform and the website were built as two pieces of the same thing: one is the product, the other explains it and sells it.
The integrations are what let a product like this fit into the daily routine of people who already use other systems. The printed material and the ongoing communications support closed out the set, with the job of bringing the product to people who don't yet know it exists.
What was delivered
Eight strands in a single project.
Platform
Bespoke development of the product.
Website
Public-facing product page, with a mobile version.
Integrations
Connections to other management systems.
Printed material and communications
Support materials and ongoing campaign support.
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