Name
Creating the brand name.
Pharmarede: name, brand, print, decor and communications
Name and brand created from scratch, printed material, space decor and ongoing communications support.
The brief
The Pharmarede project is one of the most complete on the design side: it brings together creating the name and the brand, the printed material, the vinyl graphics and the space's decor, and ongoing communications support.
When a project starts with the name, it also starts at the point of greatest risk. The name shapes everything that follows — the logo, the tone, the web address — and it's the one decision in the project that can practically not be revisited later without throwing out the rest.
The approach
We worked naming and branding as a single phase: the name only gets settled once you know how it's written, how it's designed and how it sounds over the phone. The identity came out of that decision, not the other way round.
Next came the application, which in this project has two strands. The printed strand, with the pieces that circulate day to day, and the physical strand, with the vinyl graphics and the space's decor — the part of the brand people see before they walk in. The ongoing communications support closed out the set: a new brand needs to be seen several times before it becomes recognised.
What was delivered
A complete brand project, from the name to the shop window.
Brand and visual identity
Logo, colours, typography and usage rules.
Printed material
The company's day-to-day printed pieces.
Vinyl graphics and space decor
Applying the brand to the physical space.
Communications
Ongoing support for content and campaigns.
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