Booking is hard work
The phone line is busy, the form does not work on a phone, and there is no way to request a booking outside opening hours, which is when most people decide.
Sectors
Health and wellbeing: brand, website and bookings that work
Talking about health without promising results
In this sector, people deciding are almost always choosing on trust, not on price. A clinic, a practice or a sole practitioner gets chosen for how clearly they explain what they do, the ease they put people at, and how simple it is to book. All of that gets built before the first appointment.
It is also a sector with clear limits on what can be said. Health communication has rules of its own and allows no promises of results or comparisons of effectiveness. That is not a constraint: it simply means communicating on what you do control, which is competence, process, care for the patient or client, and clear information.
What usually puts off someone who was about to book
The problems we come across most often.
It is not clear what the clinic does
A list of specialities in technical language does not help someone with a complaint who does not know which speciality it falls under.
It is not clear who you will see
Without names, backgrounds and photographs of the team, the main thing is missing: the person you are about to trust with something sensitive.
The communication takes too many risks
Before-and-after photographs, promises of results and testimonials used carelessly are a risk for whoever publishes them.
The brand looks like it belongs to another era
A refurbished space, new equipment, and an identity stuck ten years in the past, applied differently on the shopfront, the prescription pad and the appointment card.
What we usually do in this sector
From a sole practice to a network with several units.
Brand and identity for the clinic
Name, logo and visual system applied to the shopfront, reception, booking documents and clinical material. That was the case with Sorriso de Alecrim.
A website with the services explained
One page per service or speciality, written for someone with a complaint who does not know the technical names, with how to prepare for the appointment and answers to common questions.
Booking request
A simple form that works on a phone at any hour, with exactly the fields reception needs before calling back.
Introducing the team
Photographs and backgrounds of the people who see patients. It is the most visited section on health websites, and the one that weighs most in the choice.
Material for the space and for aftercare
Signage, appointment cards, preparation leaflets and post-appointment instructions, all in the same visual language.
Communication that stays within the rules
Informative content and campaigns written without promises of results, with clinical sign-off on what gets published.
Services most requested by clinics and health practitioners
Each page explains the process, the deliverables and the most common questions.
- Branding and naming, for new clinics or for a refresh;
- Websites, with services, team and booking;
- UX/UI design, so the path to booking stays short;
- Social media, with informative, validated content;
- Copywriting, to explain without promising;
- Graphic design, for signage, window display and material for the space;
- Online shop, when wellbeing products are being sold.
Projects in this sector
Sorriso de Alecrim is a dental clinic for which we created the brand, the visual identity, the window display and the website. Cláudia Salgado – Nutricionista, Andressa Cabeleireiros and Pharmarede complete the group of projects in this field. See the portfolio.
Suddenly Strong brand and print
Suddenly Strong
Laura – Makeup Artist brand, print and communications
Laura – Makeup Artist
Pharmarede name, brand, print, decor and communications
Pharmarede
Avant & apres name, brand and vinyl graphics
Avant & apres
beSafe Clinical name and brand
beSafe Clinical
Andressa Cabeleireiros brand, vinyl graphics, space decoration and communications
Andressa Cabeleireiros
Frequently asked questions about health and wellbeing
The most common questions before getting started.
Can we publish before-and-after photographs?
Advertising in health has limits, and some content cannot be used to demonstrate results. We write and design without that kind of content by default, and anything doubtful should be checked with whoever handles the legal and professional-conduct side of your practice.
Can the website connect to our booking software?
It can, when the software offers a connection for it. We check with the supplier what is available, and if it is not possible, you get a booking request that reception handles, with no clinical data involved.
How do you handle patient data?
The forms we build collect only what is needed for contact and booking, and never clinical information. Health data needs its own safeguards and belongs in the clinical system, not in a website form.
Do we need new content every week?
No. In this sector, a few well-made, well-checked posts are worth more than many rushed ones. The plan is agreed around the availability of whoever has to sign off the content on the clinical side.
Want it to be easier to book with you?
Tell us what services you offer, who sees patients, and how you take bookings today. You will get a proposal with scope, phases and price.