Brand and visual identity
Logo, colours, typography and usage guidelines.
Sorriso de Alecrim: brand, website and shop window for a dental clinic
Brand, visual identity, website, stationery and shop window for a dental clinic in Águeda.
The brief
Sorriso de Alecrim is a dental clinic in Águeda, in the Aveiro district. The project brought together the clinic's design and brand, the visual identity, the website and the shop window for the space.
In a clinic, the brand has a specific job to do before the appointment: it's what conveys care and organisation to whoever walks past on the street, whoever searches on their phone, and whoever receives a card with the date of their next appointment. It has to be recognisable in those three very different moments.
The approach
We started with the brand and the visual identity, and only then moved on to the applications. That order matters: when the shop window, the website and the stationery all follow the same rules, the clinic looks the same everywhere without repeating the decision-making effort for every new piece.
The website was built on top of that identity and designed for the phone, which is where most health searches happen. The shop window dealt with the other side of the equation: the clinic exists on a street, and that's where it's seen first. The appointment card, which stays with the patient between visits, was treated as a communication piece rather than a loose printout.
What was delivered
Brand, digital presence and physical presence, in the same project.
Clinic website
Development and page structure, with a mobile version.
Stationery
Business card, appointment card, letterhead and envelope.
Shop window
Decoration of the space with the clinic's identity.
Gallery
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