Name
Creating the firm's name.
VAZ – Contabilistas: name, brand, print and decoration
Name, brand, printed materials, vinyl graphics and space decoration for an accountancy firm.
The brief
The VAZ – Contabilistas project runs from the name all the way to the decoration of the space: naming, brand, printed materials, vinyl graphics and decoration.
An accountancy firm sells something hard to show: trust and rigour, kept up year after year. There's no product for the shop window, and no photograph that solves the problem. What's left is the brand and the material that passes through the client's hands — which, in a services office, is almost all on paper and almost all repeated month after month.
The approach
We worked on the name and identity together, so the brand would hold up without relying on imagery: in a business like this, the logo, the typography and the palette do practically all the work.
The application then split into the two fronts this type of client actually uses. The printed front, with the pieces that circulate between the office and the client, handled with graphic design so every document arrives with the same face. And the physical front, with the vinyl graphics and the decoration of the office, which is where the company receives clients and where the brand has to live up to what it promises.
What was delivered
Brand and applications, from paper to wall, with the same rules applying to the document that goes out every month and to the office's shop window.
Brand and visual identity
Logo, colours, typography and usage guidelines.
Printed materials
Pieces that circulate between the office and its clients.
Vinyl graphics and space decoration
Brand application throughout the office.
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