Company website
Presentation and page structure, with a mobile version.
XIPA STORE: website and online shop
Website and online shop with intuitive menus and a buying journey built to be quick.
The brief
The XIPA STORE project rests on the web development of the company's website, with the online shop service included. The brief was clear: a high-impact website that reflected the owner's high-competition spirit.
It's a harder requirement than it sounds. A website chasing impact tends to get heavy and get in the way of buying; a shop that only cares about buying tends to end up anonymous. It needed both things at once, built on a catalogue the company has to be able to manage on its own.
The approach
We treated the shop as part of the website rather than as an add-on: the same language, the same rhythm, without that jolt you feel moving from presentation to basket. We worked mainly on the menus, because that's where a shop either loses or finds its visitors.
The result is a complete website, with intuitive menus that give visitors a pleasant buying experience. The catalogue, buying process and order management were built on the same web development foundation, so the company has just one place to manage.
What was delivered
A website and a shop on the same foundation, so the company has a single system to manage and just one place to update the catalogue.
Online shop
Catalogue, buying process and order management.
Navigation and menus
Menu structure built to find products quickly.
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