Noeirinha: brand, packaging and online shop

Client: Noeirinha
Year: 2017
Sector: restauracao-alimentar

The brief

The Marinha da Noeirinha (a salt pan) came about through the union of three neighbouring salt pans that, according to the records, were called Moeirinha, Balacosinha and Rata. That union took shape over its two hundred years of existence.

The brief was to communicate a place that's several things at once: a production site with history, an urban beach and a destination where history, culture, tourism and leisure go hand in hand. All of that had to fit into a single brand, one that worked on the packaging of a bag of salt, on the menu of a restaurant and on a mobile phone screen.

The approach

Contágio was chosen as the partner to take on the project's brand creation, packaging, web presence, marketing, design, production and application, and strategy. We worked the strands together, not one at a time: what got decided on the brand shaped the packaging, and what was learned from the packaging fed back into the website.

The range is long — flor de sal, coarse salt, salt flakes, bath salts, seasoned salts — and each product needs to stand out on the shelf without leaving the family. The packaging system was built on that rule: the brand is the constant, the product is the variable.

The collaboration has run since 2017.