Whoever chooses a builder, an installer or a renovation firm is handing their home, some money and several months of their life to strangers. The decision is made on trust, and trust is made of two things: work you can see and people who answer. That's why, in this sector, a website with before-and-after photographs is worth more than any text about quality and rigour — words every competitor writes too.
There's a further quirk: much of the work already comes by recommendation, and a recommendation runs through a name the person has to be able to search for. When someone says «these are the people who did my kitchen», what happens next is a search by name. If there's nothing there, or an out-of-date page, the recommendation gets lost along the way. We work on the brand, the place where the work gets shown, and the materials that are out in the open — the van, the site hoarding, the sign.
Requests from this sector almost always reach us for one of these reasons.
Twenty years of work exist as photographs on the phones of whoever was on site. Without somewhere that organises them by type of job, every new quote starts over again explaining where you're coming from.
Word-of-mouth always ends in a search. If the result is a third-party page with the wrong address, you've lost a customer who was already sold.
Quality, rigour, meeting deadlines. It's everyone's copy, which is why it sets nobody apart. What sets you apart is the kind of job you take on, and the kind you turn down.
The logo on the van isn't the one on the business card, which isn't the one on the Word quote. On a building job, that reads as improvisation — and improvisation is exactly what nobody wants in their home.
«How much to renovate a bathroom?» with no measurements, no photographs and no timeframe means a site visit just to understand the request. A form that asks the essentials saves the trip.
The scope changes depending on whether it's construction, renovation, installations or the materials trade, but these are the jobs asked for most.
A website organised by type of job, with before-and-after galleries, the area you cover and the request form. It's the piece that turns years of work into a sales argument.
Name, logo, palette and typography built to survive what this sector demands: a sign in the sun, a hoarding covered in site dust and a business card creased in someone's pocket. Plus the stationery — quote, invoice, site sheet.
Hoarding, site signs, van graphics and workwear. On a street where the job runs for months, the hoarding is the biggest advert the company will ever get — and it's free.
A request that already arrives with the type of job, the area, rough measurements and photographs, so you can answer without a site visit first and not waste time on work that isn't for you.
The company's listing on maps, with address, hours, phone number and up-to-date photographs — which is the first result for anyone searching by name or by «near me».
Photographing jobs as they happen, to feed the website and social media without having to stop everything for a photo shoot.
Each page explains the process, what you get at the end, and the questions asked most often.
Casa Melhor brought together website, print and van graphics. Reab is brand and print for a renovation firm. Toptronics is the website of an electrical installations company. The rest is in the portfolio.
The questions that reach us most often before starting a project in this area.
Tell us what kind of work you do, in which area, and what you've already got photographed. You'll get a proposal with scope, phases and price, whether it's for the website, the brand or the materials.
Tell us when suits you and we will come back with a confirmation. It is not an automatic booking: a person always confirms the meeting.
