The stock only exists on the listing sites
The cars are on the classifieds portals, but not on the dealer's own website. Whoever wants to compare or look at the car again ends up on the competitor's ad next to it.
Sectors
Car dealers and garages: brand, website and bookings
People buy a car, or leave it at a garage, on trust
Buying a used car or leaving it at a garage means handing money to someone who knows more about it than you do. So the decision is made on trust: the reviews, the look of the premises, how clear the price is, and the sense that there's an organised business on the other side rather than someone who picks up when they can.
That's what the communication of a car dealer, a garage or a detailing centre has to show: the real, up-to-date stock, the services with guide prices, a way to book without phoning, and a brand you recognise from the façade to the courtesy cars.
What usually isn't working
The most frequent signs that the communication is losing customers to the business next door.
Every booking comes in by phone
Services, MOT checks and valets come in by phone call, just when the mechanic is under a car. Whatever comes in after hours gets lost.
Reviews are left to chance
An unhappy customer always writes; a happy one almost never does. Without a simple request after the job, the Google listing tells only half the story.
The premises don't say the name
Façade, window graphics and vehicles with no shared identity. For a dealer or a garage, the premises and the cars on the road are the most seen advertising of all.
Nobody knows what it costs
Without guide prices for the most requested services, every enquiry becomes a phone call, and whoever just wanted a rough idea gives up.
What we usually do in this sector
From the façade to a website where the stock is always right and a booking takes two minutes.
Website with always up-to-date stock
One page per vehicle, with photos, specifications and price, fed from the same place the stock is already managed, so there aren't two lists to keep.
Online booking and quote requests
A form that collects the registration, the service and the preferred day, so the first contact already comes with the right information and the diary doesn't depend on the phone.
Brand, window graphics and premises
Logo, colours and rules, applied to the façade, the reception, the window graphics and the courtesy or service vehicles.
Local presence in search
Google Business Profile, reviews and pages by service and by area, which is how most of these enquiries turn up.
Stock and seasonal campaigns
Ads for the cars that need to move and for the right times of year: winter tyres, air conditioning before summer, inspections.
Services most requested by car dealers and garages
Each page explains the process, the deliverables and the questions asked most often.
- Websites, with stock and services;
- Integrations and APIs, to connect the website to the stock and to management systems;
- Branding and naming, for new or dated brands;
- Graphic design, for window graphics, premises and vehicle livery;
- SEO and SEM, for searches by service and by area;
- Online shop, when parts or detailing products are sold.
Projects in the sector
For Suvicar we created the name, the brand, the website and the connection to the management systems, and looked after the communication. COMAVAUTO, Brandauto and X-Detailer Box are brand, graphics and communication work for companies in the motor trade. See the portfolio.
Common questions from car dealers and garages
The questions that reach us most often in this sector.
Can the website show the stock that's already on the listing sites?
In most cases, yes. When the dealer management software or the portal can export the vehicles, the website reads them from there and updates itself. When it can't, we set up a simple way to load each car once and publish it in both places.
Is online booking worth it for a small garage?
Almost always. It doesn't have to be a diary with fixed slots: a request with the registration, the service and the preferred day already takes calls off the phone and stops losing what comes in at night or at the weekend.
Do you handle vehicle and premises graphics?
We do the design and prepare the files for production, with the right measurements and colours. Production and fitting are done with the suppliers we work with, and the contract can stay on your side or go through us.
How do we get more Google reviews?
By asking, at the right moment and as easily as possible: a message or a card with a direct link, handed over with the car. We don't buy or write reviews, and we advise against anyone who does.
Is your dealership or garage worth more than the website shows?
Tell us what you sell or repair, where you are and how customers find you today. You'll get a proposal with scope, phases and price, from the brand to the website and the bookings.