Merchandise as a communication strategy: yes or no?
A well-chosen piece of merchandise sits on a desk for years. A poorly chosen one goes in the bin before you're out of the trade fair car park.
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This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
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