Getting Cited in AI Answers, Not Just Search Results
When the answer appears above the results, nobody scrolls down to your website. The question is no longer how to rank higher — it's how to be the one cited.
#Web
Blog
This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
When the answer appears above the results, nobody scrolls down to your website. The question is no longer how to rank higher — it's how to be the one cited.
#Web
A language model writes the average of the internet — and the average is exactly what your brand is trying to escape.
#Brand
You don't prepare an entire company for artificial intelligence. You prepare one case, take it all the way through, and learn from it — the second one already costs less.
#Business
The question doesn't get answered with a systems audit. It gets answered by watching an ordinary week and noticing four things.
#Business
One answers well in general. The other knows that particular customer has had an extended deadline since 2019. The difference isn't the model — it's what it can look up.
#Business
For thirty years, systems existed to store things. Once they start suggesting things, some work disappears — and new work turns up that nobody budgeted for.
#Business
Put our team to work, and catch the bug.
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