Does Your Brand Say What Every Other Brand Says?
Swap your company's name for a competitor's in your homepage copy. If it still reads fine, the problem isn't the design.
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Blog
Articles on Brand
This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
Telling Your Company's Story Without Sounding Like a Brochure
"Founded in 2011, the company's mission is…" — nobody reads that. The story a customer cares about isn't yours. It's theirs.
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What artificial intelligence can't write for you
A language model writes the average of the internet — and the average is exactly what your brand is trying to escape.
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Saying what you believe in without sounding like a slogan on the wall
A value that has never cost you anything isn't a value, it's decoration. There's a simple test to find out which ones your company actually has.
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Branding and Rebranding: The Process, Step by Step
Creating a brand isn't choosing a logo. It's deciding who you're speaking to, with what name, what face and what voice — in that order.
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How to Build a Unique, Memorable Brand
The logo is a company's face, but it isn't the brand. The brand is the concept that gives it meaning — and that's where you start.
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The only limit is creativity.
Put our team to work, and catch the bug.