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Articles on Business

This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?

Why nobody in the company trusts the numbers

If every department brings its own spreadsheet to the meeting, the problem isn't a lack of training. It's that the systems have never said the same thing twice in a row.

#Business

Where to start preparing a company for AI

You don't prepare an entire company for artificial intelligence. You prepare one case, take it all the way through, and learn from it — the second one already costs less.

#Business

Generic AI or AI that knows your business

One answers well in general. The other knows that particular customer has had an extended deadline since 2019. The difference isn't the model — it's what it can look up.

#Business

The only limit is creativity.

Put our team to work, and catch the bug.

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