When Sales Fall, Cutting Marketing Is the Easy Choice
It's the budget line that gets cut first because it never complains. Sometimes that's the right call — but it depends entirely on what gets cut.
#Marketing
Blog
Articles on Marketing
This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
Google Ads: what it costs and when it pays off
Appearing first when someone searches for what you sell is the most direct advertising there is. It's also the easiest to waste.
#Marketing
It costs less to sell to someone who's already bought
You already have their contact details, already know what they bought, and have already proven you do good work. And yet the phone only rings for people who don't know you yet.
#Marketing
The end of third-party cookies that never quite arrived
The end was announced, dates were set, it was delayed, and in the end the decision was reversed. But anyone who got their house in order still came out ahead — and it's worth understanding why.
#Marketing
Property: when everyone is advertising the same homes
Take the price and the location out of your listing, and what's left to make someone choose you over the agency next door?
#Marketing
What to ask an agency before signing
Everyone shows off a beautiful portfolio. The questions that actually tell agencies apart are different, and none of them is about creativity.
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Social media: what to decide before you post anything at all
Four accounts open, none of them looked after, and the last post is fourteen months old. One platform done properly beats four left half-finished.
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Industry and workshops: marketing when your customer is another business
Consumer marketing playbooks don't work here. Whoever's buying a part searches by reference number, not by adjectives — and whoever signs off on it has often never seen the product.
#Marketing
Your social ads aren't working. Now what?
When ads don't deliver a return, the problem is rarely the ads alone. Four places to look, in order.
#Marketing
The only limit is creativity.
Put our team to work, and catch the bug.