What changes when systems stop just filing things away
For thirty years, systems existed to store things. Once they start suggesting things, some work disappears — and new work turns up that nobody budgeted for.
#Business
Blog
Creative Blog: brand, web and marketing, straight up
This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
What to ask an agency before signing
Everyone shows off a beautiful portfolio. The questions that actually tell agencies apart are different, and none of them is about creativity.
#Marketing
Social media: what to decide before you post anything at all
Four accounts open, none of them looked after, and the last post is fourteen months old. One platform done properly beats four left half-finished.
#Marketing
Generic platform, or one built for your sector
A generic platform is cheaper on the invoice and more expensive to run. How to work out, before signing, which side the bill actually falls on.
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Industry and workshops: marketing when your customer is another business
Consumer marketing playbooks don't work here. Whoever's buying a part searches by reference number, not by adjectives — and whoever signs off on it has often never seen the product.
#Marketing
SaaS without the jargon: what changes when software becomes a service
Software stopped being bought and started being rented. The bill changes, who handles maintenance changes, and who decides what the tool becomes tomorrow changes too.
#Business
Where your time actually goes in your business
Everything works, deadlines are met, and it still takes more effort than it should. There's a one-week exercise that shows why.
#Business
Growing without the operation bursting at the seams
If doubling your volume means doubling your headcount, that's not growth — it's a bill you pay twice. What usually scales badly, and why.
#Business
In what order should you tidy up your company's technology?
The diagnosis is usually already made. What stalls everything is the order — and the wrong order is almost always the most tempting one.
#Business
The only limit is creativity.
Put our team to work, and catch the bug.