Bespoke or Off-the-Shelf: Deciding Without Regret
Some businesses build too early; others struggle on for years with sticking plasters. The difference between the two comes down to what got written down before the decision.
#Business
Blog
Creative Blog: brand, web and marketing, straight up
This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
Is the Technology You Bought Paying Off?
The system is installed, everyone uses it, and nobody can say whether things got better. Four simple measurements answer that — even if you never measured the before.
#Business
Joining systems up is not the same as tidying them up
Connecting two platforms that disagree with each other doesn't end the disagreement. It just makes it travel faster, and now with nobody watching.
#Business
Operational errors aren't down to people not paying attention
If the same mistake turns up every month with different people, it isn't carelessness. It's a spot where the system lets you get it wrong.
#Business
Data rots on its own
Nobody starts out with bad data. It decays, at a rate you can actually measure — and a clean-up with no upkeep after it is money wasted twice over.
#Business
A high-performance website and SEO
A fast, well-structured website gets found more often and loses fewer visitors along the way. Here's what actually counts.
#Web
Still No Online Presence?
Anyone looking for a service starts by searching. If your business doesn't show up, the decision gets made without you — and three simple things change that.
#Business
Native WordPress, or templates and page builders?
A bought theme is quick to put together and slow to load. A site built from the ground up takes longer to get going and costs less to keep running.
#Web
My website is old and doesn't work well on mobile
Most visits now arrive on mobile. A site that was only ever designed for a computer loses them before it's said what it does.
#Web
The only limit is creativity.
Put our team to work, and catch the bug.