What your company's records already know about it
The answer is already in your systems. Five questions that show whether it's stored so it can be read — or just filed away.
#Business
Blog
Creative Blog: brand, web and marketing, straight up
This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
You've got visits and no enquiries. Where are they going?
Before spending more on ads, check how many of the visitors you already have actually make it to the end. It's the sum that changes the whole budget.
#Web
When Sales Fall, Cutting Marketing Is the Easy Choice
It's the budget line that gets cut first because it never complains. Sometimes that's the right call — but it depends entirely on what gets cut.
#Marketing
How to Know If Your Business Is Ready for AI
The question doesn't get answered with a systems audit. It gets answered by watching an ordinary week and noticing four things.
#Business
Google Ads: what it costs and when it pays off
Appearing first when someone searches for what you sell is the most direct advertising there is. It's also the easiest to waste.
#Marketing
It costs less to sell to someone who's already bought
You already have their contact details, already know what they bought, and have already proven you do good work. And yet the phone only rings for people who don't know you yet.
#Marketing
Generic AI or AI that knows your business
One answers well in general. The other knows that particular customer has had an extended deadline since 2019. The difference isn't the model — it's what it can look up.
#Business
The end of third-party cookies that never quite arrived
The end was announced, dates were set, it was delayed, and in the end the decision was reversed. But anyone who got their house in order still came out ahead — and it's worth understanding why.
#Marketing
Property: when everyone is advertising the same homes
Take the price and the location out of your listing, and what's left to make someone choose you over the agency next door?
#Marketing
The only limit is creativity.
Put our team to work, and catch the bug.