Does Your Brand Say What Every Other Brand Says?
Swap your company's name for a competitor's in your homepage copy. If it still reads fine, the problem isn't the design.
#Brand
Blog
Creative Blog: brand, web and marketing, straight up
This is the blog of Contágio, a creative agency in Aveiro. It is not here to announce agency news: it is here to answer, in writing and once and for all, the questions that reach us by phone most weeks. Is a new website worth it, or can we make do with what is there? What does a branding process actually include? Why do the ads spend money and bring in no enquiries?
Why nobody in the company trusts the numbers
If every department brings its own spreadsheet to the meeting, the problem isn't a lack of training. It's that the systems have never said the same thing twice in a row.
#Business
Local SEO: being found by people right nearby
A search with a place name in it is about as valuable as they come: whoever's making it is within half an hour of you and all but decided. Here's what it takes to show up in it.
#Web
Telling Your Company's Story Without Sounding Like a Brochure
"Founded in 2011, the company's mission is…" — nobody reads that. The story a customer cares about isn't yours. It's theirs.
#Brand
Will the platform you choose today still fit in three years?
The subscription renews itself and nobody asks the question again. There are three simple tests you can run in the first month that save you the migration in year three.
#Business
Getting Cited in AI Answers, Not Just Search Results
When the answer appears above the results, nobody scrolls down to your website. The question is no longer how to rank higher — it's how to be the one cited.
#Web
What artificial intelligence can't write for you
A language model writes the average of the internet — and the average is exactly what your brand is trying to escape.
#Brand
Where to start preparing a company for AI
You don't prepare an entire company for artificial intelligence. You prepare one case, take it all the way through, and learn from it — the second one already costs less.
#Business
Launching a new website without losing what you already had
New site, better looking, faster — and half the traffic. It happens a lot, and almost always for the same five reasons.
#Web
Saying what you believe in without sounding like a slogan on the wall
A value that has never cost you anything isn't a value, it's decoration. There's a simple test to find out which ones your company actually has.
#Brand
The only limit is creativity.
Put our team to work, and catch the bug.